What Real Estate Agents Really Sell

For people looking to buy or sell homes, it can be difficult to ignore the prospect of hiring a real estate agent. That being said, what do real estate agents really sell?

What Real Estate Agents Really Sell

If you go to a doctor, you inherently rely on that person’s years and years of experience. You know they have spent a long time learning the intricacies of the body and you feel comfortable relying on their expertise. The same goes for practically any profession. In the case of real estate, most people assume that a real estate agent has also been trained over and over on the finer points of the real estate transaction. This is not particularly true.

If you ever have the time and money, I strongly suggest you become a real estate agent. It is an eye opening experience unlike any other. You will study a bit and then take your state test to get a license. The test is very, very simple and easy to pass. Your next step is to join up with an experienced realtor to learn under a steady hand. Once you do, you will be surprised by what they teach you.

Real estate is a fairly simple game. There just is not that much involved in buying or selling properties. Most real estate agents learn how to handle the nuts and bolts of the process over a few days of study or even by reading a few books. That doesn’t mean they don’t study and attend a lot of seminars, however. They certainly do, but the subject matter has little to do with the real estate process.

Real estate agents spend all their time and money learning how to sell. The product they focus on, however, is not property. It is you. There are endless seminars and meetings where the only thing addressed is how to get you, their client, to jump on a home or retain the real estate agent to sell yours. The goal of the agent is three fold – get you as a client, figure out how to manipulate you into taking action that will generate a commission and then deal with the property issue.

There are experienced real estate agents that are very good at helping their clients. Most, however, are primarily interested in just generating a commission. By going FSBO, you have the ability to avoid this process, save money and get on with the process of buying or selling your property.